You know horses. We know marketing.
We help equine businesses get seen, attract more of the right clients, and grow with confidence. Through simple marketing strategies, practical guidance, and content creation, we'll help you spend less time wondering what to do next and more time focused on your horses.
We're horse people first and marketers second.
After years working in marketing, building businesses, and spending countless hours around horses, we saw the same challenge again and again: great equine businesses struggling to get seen. That's why Bush Pony Marketing exists—to help equine business owners understand marketing, simplify the process, and build a stronger presence online. Backed by professional photography and videography, we combine industry knowledge with practical marketing strategies that are designed to work in the real world.
Our Services
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Not sure where to focus your marketing efforts?
We'll review your website, social media, branding, and overall online presence to identify what's working, what's not, and where the biggest opportunities lie. You'll receive practical recommendations and a clear action plan designed specifically for your business.
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Great content doesn't just happen—it needs to be captured.
Whether you're running a clinic, workshop, camp, competition, training day, or simply working with clients, we'll document the moments that showcase your expertise, horses, and business. From photos and reels to behind-the-scenes content and social media updates, you'll walk away with a library of authentic marketing content you can use long after the event is over.
Need help making the most of it? We can also provide content ideas and marketing guidance to help you turn your content into results.
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A tailored marketing roadmap for your equine business.
Together, we'll clarify your goals, identify the best marketing channels for your business, and create a simple, practical strategy you can implement with confidence. Perfect for equine business owners who want to understand their marketing and grow sustainably.
About Bush Pony Marketing
Bush Pony Marketing was created because I saw a problem that kept coming up again and again in the equine industry.
There are so many talented horse trainers, coaches, breeders, saddlers, practitioners, and business owners doing incredible work, but many of them struggle when it comes to marketing their businesses. Not because they aren't capable, but because nobody has ever taught them how.
With a background in corporate marketing, experience building and selling an animal-related business, and now growing The Bush Pony, I've spent years learning what works, what doesn't, and how to create simple marketing strategies that get results.
I'm also a horse owner myself. I know how much time, energy, and dedication goes into caring for horses and running a business. The last thing most equine business owners want is to spend hours trying to figure out websites, social media, email marketing, or where they should be focusing their efforts.
That's where Bush Pony Marketing comes in.
My goal isn't to take over your marketing. It's to help you understand it. Through marketing audits, strategy sessions, education, and content creation, I'll help you identify opportunities, create a clear plan, and build confidence in marketing your business.
And when you need professional content to bring your brand to life, I work alongside an experienced videographer to create video, and content that showcases your business at its best.
Because at the end of the day, you know horses. We know marketing.
Stef (aka. Showpony)
Your Questions, Answered
You know horses. We know marketing. If you're curious about how we work, what our services include, or where to start, you'll find a few helpful answers below.
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Every equine business is different. If you're not sure where to start, book a quick chat and we'll talk through your goals, challenges, and current marketing. From there, I'll recommend the service—or combination of services—that will give you the best results.
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Not usually. My goal is to help you understand your marketing so you can confidently grow your business yourself. Through audits, strategy, education, and support, I'll show you what's working, what isn't, and where to focus your efforts. Think of me as your marketing partner rather than a traditional marketing agency.
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Content Capture & Event Coverage is designed to help you create a library of authentic marketing content while you focus on running your event or working with clients. I'll capture photos, videos, behind-the-scenes moments, and social media content that showcase your expertise and business. You'll walk away with content you can use across your website, social media, and marketing long after the event is over.
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Not at all. A large following doesn't always translate into more clients, bookings, or sales. Effective marketing is about reaching the right people, building trust, and making it easy for potential clients to understand what you offer. Whether you have 100 followers or 100,000, a clear marketing strategy can help you make the most of your efforts.
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The equine industry is unique. Horse businesses are built on trust, relationships, reputation, and results. As a horse owner and founder of The Bush Pony, I understand the industry, the people in it, and the challenges of running an equine business. That means less time explaining your world and more time creating marketing that connects with the people you want to reach.
Let's Talk About Your Business
You know horses.
We know marketing.
Not sure where to start? Book a free chat and let's talk about your business, your goals, and the challenges you're facing with your marketing. Together, we'll explore what's possible and find the best way to help your equine business grow.
“Working with Steph from Bush Pony Marketing has been one of the best decisions I've made in my business.”
Steph completed a full marketing audit for me that was incredibly valuable. She has a real talent for looking at a business as a whole, understanding what makes it unique, and the people behind it, and identifying practical ways to strengthen your message and connect with the right audience. Her feedback was thoughtful, encouraging, and immediately actionable.
She also attended one of my events to capture content and document the experience, and I couldn't have been happier with the result. Steph has an amazing ability to blend into the background while still capturing the genuine moments that tell the story of your business. The photos and videos were authentic, natural, and completely aligned with who I am and what I do.
What stood out most, though, was Steph herself. She is warm, professional, easy to work with, and genuinely invested in seeing her clients succeed. She took the time to understand my business, my values, and the people I serve, and that came through in everything she created.
If you're looking for someone who doesn't just "do marketing" but helps you communicate the heart of your business in a genuine and meaningful way, I can't recommend Steph and The Bush Pony Marketing highly enough.
— Kate Young, Wild Horsemanship, Australia, NSW